In Morocco a large share of direct bookings arrives through WhatsApp: returning guests, referrals, agencies and travellers who found the number on Google or Instagram. It is a valuable commission-free channel — and the most disorganised one.
The issue is not WhatsApp itself but bookings that stay in a chat instead of entering the calendar immediately.
Five rules for a reliable WhatsApp channel
They are simple, but the whole team must apply them every time.
- 1. Check availability in the calendar before replying
- 2. Create the booking in the calendar before confirming
- 3. Send a written summary: dates, room, price, cancellation terms
- 4. Request a deposit and record it in the booking
- 5. Tag the source as WhatsApp to measure the channel
Connect WhatsApp to the rest of your distribution
Once a WhatsApp booking is entered in Welcomax, the room closes on every connected channel through the Channel Manager. Deposit and balance are tracked in the booking, and the invoice is generated from the same data.
Build a clearer path from reservation to revenue
See how Welcomax Hotel PMS, Rental PMS and Channel Manager can fit your properties, channels and team.