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Welcomax — Hotel PMS, Rental PMS et Channel Manager au Maroc
Rental PMS

How to price a short-term rental in Morocco (villa, riad or apartment)

A good price covers your costs, follows demand and stays consistent across channels. Here is how to build it, then automate it.

October 6, 2026 · 6 min read

Appart-hôtel — résidence touristique

Pricing a short-term rental in Morocco is not just copying the neighbour's Airbnb listing. Your price must cover real costs, follow the seasonality of your city, include each platform's commission and stay consistent across channels.

1. Calculate your floor price

Add your fixed monthly costs (mortgage or rent, service charges, internet, insurance, maintenance) and divide them by the nights you expect to sell. Add variable costs per stay: cleaning, linen, supplies and energy. Below this price, a night loses money.

2. Adjust for seasons and events

Demand in Morocco varies strongly with European and Moroccan school holidays, year-end festivities, long weekends, summer on the coast and major events. Define at least three seasonal levels plus special dates, and use minimum stays on peak dates.

3. Separate nightly rate, cleaning and discounts

A separate cleaning fee keeps the nightly rate attractive while covering each turnover.

  • Nightly rate by season
  • Fixed cleaning fee per stay
  • Weekly and monthly long-stay discounts
  • Optional extra-guest fee above a base capacity

4. Compare net revenue by channel and automate

Airbnb, Booking and agencies charge different commissions. Always compare net revenue, not the displayed price. A slightly lower direct price can still earn more.

With Welcomax Rental PMS the price is calculated automatically at booking — nightly rates by period, cleaning fee and long-stay discount — and reused in the online rental agreement and payment tracking.

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FAQ

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Les réponses aux questions que les hôteliers nous posent le plus souvent au sujet de Welcomax.

Showing it separately keeps the nightly rate competitive and makes sure short stays still cover the real cost of each turnover.